013 - Inclusivity and Creativity in Cycling Culture - with Duke Agyapong

Episode von MOVEMENT - Branding for the bike industry von ADLIPS Branding Studio · 12. November 2024 · 50 min

In our 2nd english episode, we talk with Duke Agyapong, a versatile creative and bike enthusiast from London.

Duke shares his journey as a model, writer, and self-taught bike mechanic, and his commitment to making cycling more inclusive.

Known for his work with brands like Factor and Rapha, Duke brings a fresh perspective, advocating for people of color, non-binary individuals, and anyone marginalized in the cycling world.

Duke opens up about his experiences with ADHD and autism, explaining how they fuel his creative approach and drive him to connect authentically.

We explore how cycling helped him work through mental health challenges, turning from an escape into a way to process life’s ups and downs.

Duke emphasizes the joy of simply riding and the transformative power of finding community on two wheels.

We also discuss the strides and struggles of inclusivity in cycling, from racial representation to breaking down gender stereotypes.

Duke praises brands like Rapha for supporting grassroots efforts and using their platform to drive meaningful change, inspiring others in the industry.

Duke’s vision for the future includes building a velodrome in Ghana to open doors for new riders, showing his dedication to giving back.

Tune in for an inspiring conversation about resilience, purpose, and the values that connect us all in cycling and beyond.

If you want to know more about Duke check out his Instagram

https://instagram.com/ekudduke

Duke’s amazing FACTOR frame design

https://factorbikes.com/news/factor-x-duke-story-behind-the-design

And if you want to know more about us go check out

https://www.adlips.io

Thanks for listening

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