S13/E02 with Sohrab Hosseini (Orq.ai) | Gen AI Artificial Intelligence Prompt Management B2B SaaS

Episode von Marketing From Zero To One | Der Podcast über Startups (#Marketing_021) von Martin Wrobel · 30. April 2026 · 55 min

With Sohrab Hosseini (Orq.ai) Season #13 Episode #2 | #Marketing_021 Der Podcast über Marketing, Vertrieb, Entrepreneurship und Startups

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www.orq.ai/

www.linkedin.com/in/sohrabhosseini/

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In the "Marketing From Zero To One" podcast, Sohrab Hosseini, co-founder of Orq.ai, talks about his personal founder journey, from his first startups and a difficult bankruptcy experience to building a new AI infrastructure company in Amsterdam. He explains how Orq.ai helps companies build, manage, and control AI applications and agents on one platform instead of using many disconnected tools. A central topic of the conversation is how the company adapted from prompt management to full agent lifecycle management while working with clients across many industries. The interview also covers fundraising, public speaking, the differences between Europe and the U.S. startup environment, and Sohrab’s advice for future founders, and students.

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01:19 – Sohrab’s background and founder journey

03:37 – Personal lessons

05:55 – McKinsey, Tech transformation, and path to Orq.ai

07:28 – From business rules to AI agent infrastructure

08:29 – Early stage of Orq.ai and founding context

10:01 – How past failure shaped later decisions

10:37 – Meeting his co-founder Anthony

11:13 – Starting with uncertainty

12:37 – First product and first customers

14:21 – Customer problem and need for an AI platform

14:53 – How Orq.ai works across models and providers

17:20 – Horizontal platform, different use cases

18:44 – Sales, GTM, and product-led growth

21:26 – Clients, markets, and international reach

21:53 – Pricing logic and usage-based model

24:56 – Public speaking and founder visibility

26:43 – Recent U.S. trip and differences between EU & US

30:30 – Fundraising and the 5 million seed round

32:43 – Why Orq.ai is different from niche AI startups

33:39 – Product experience and developer adoption

36:50 – Core value proposition of the platform

40:17 – Agent trend, fast market changes, and product direction

43:32 – Typical use cases and regulated industries

45:45 – Europe, sovereignty, and strategic advantages

46:53 – Agents, SaaS change, and new user behavior

48:59 – Current product focus and next developments

50:54 – Advice for European AI infrastructure founders

53:37 – Tips for students who want to start a company

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