Financing climate protection

Episode von zeb Sound of Finance von zeb · 25. Juni 2026 · 34 min

Climate protection remains one of the defining challenges of our time and the financial services industry has an important role to play in turning ambition into measurable impact. In this episode of our podcast series Sound of Finance, our colleague Dr. Johannes Branahl speaks with Adrian Wons, founder and CEO of Senken GmbH, about the voluntary carbon market, the need for credible carbon credits and how to protect companies from greenwashing risks.

The conversation explores why trust is still a key challenge in voluntary carbon markets and why quality, transparency and reliable monitoring are essential for carbon credits to become a credible part of climate strategies. Adrian also explains why carbon markets are no longer just a reputational topic, but increasingly a strategic and economic consideration.

For banks, asset managers and insurers, the episode offers a clear view on why voluntary carbon markets deserve attention: from financing and insuring climate projects to managing residual emissions and preparing for possible convergence between voluntary markets and regulated systems such as the EU Emissions Trading System.

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