Musings on Hypotheses and Hippopotamuses

Episode von pv digest audio briefing von Markus · 9. September 2026 · 5 min

Only recently, I stumbled across the incorrect use of the term “hypothesis” for the umpteenth time. Since I think this particular error poses a risk to every test-and-learn approach in the reader revenue business, I try to clarify it. And to build a bridge to help you remember — the bridge between hypotheses and hippopotamuses.

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