🇬🇧 Bold Beats Average – Why Strong Brands Need Strong Leadership | With Eliah Werner (VP Brand SIXT)

Episode von LEITWOLF Podcast - Leadership, Führung & Management von Stefan Homeister · 9. August 2026 · 40 min

What does it take to build a brand that truly stands out – courage, creativity, or the culture behind it?

In this episode of the LEITWOLF® Podcast, Stefan speaks with Eliah Werner, Vice President Brand at SIXT. Eliah started his career at Procter & Gamble, worked on brands such as Oral-B and Pampers, and now leads the evolution of one of Germany’s boldest and most iconic brands. Together, they explore why strong brands are never just built through great campaigns, but through a culture that enables courage, creativity, ownership, and speed.

Eliah shares how SIXT defines its brand through three simple principles: bold, fun, and premium. He explains why every brand touchpoint either strengthens or weakens the brand, why the first three seconds matter more than ever in digital communication, and how AI is already transforming the way ideas are created, activated, and scaled.

But this conversation is not only about brand leadership. It is also about people leadership. Stefan and Eliah talk about honesty, emotional intelligence, feedback, trust, and the importance of giving young talents more freedom and responsibility. Eliah shares why leadership means creating space for others to grow – and why the best ideas often come from the team, not from the top.

A conversation about bold brands, human leadership, AI-powered creativity, and the courage to stand out without losing who you are.

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Mehr von Eliah Werner

// LINKEDIN: https://www.linkedin.com/in/eliah-werner/

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// LINKEDIN: https://stefan-homeister-leadership.com/link/linkedin

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