Juan Tejeda on Purpose, AI, and the Discipline of Top Consulting Firms
Episode von BRANDIDOS von Hans Sanmiguel · 2. Februar 2026 · 51 min
In this episode of BRANDIDOS – The Voice of the Brand Makers, I’m joined by Juan Tejeda (ex VCG Digital Ventures, McKinsey & Company, BCG) — a builder of brands, ventures and leadership communities.
We talk about how branding has shifted from “one message to many” into a world with no mainstream, where people buy (or cancel) brands based on values, trust, and experience — and how that changes strategy, design, and leadership.
We also dive into Juan’s new project Leadership Club: a learning hub for product leaders with a unique discussion format where anyone can step into the panel — turning passive listening into real conversation.
If this conversation sparked something in you: subscribe, share it with a friend, and drop a comment — What do you BURN for?
Key Topics
→ Why “mainstream” is gone — and what brands must do now
→ Cancel culture, transparency & switching costs → near zero
→ Why design is a language (and everyone is a critic)
→ What top consultancies do extremely well in branding
→ Leadership Club: building belonging + safe spaces for leaders
→ AI impact: what happens when jobs are already being replaced
Chapters
00:40 Intro & who Juan is
01:37 Origins: identity, family, moving countries
05:05 Curiosity, experimentation & finding design
07:08 How branding changed (no mainstream)
12:09 Values, trust, switching fast & transparency
16:40 What McKinsey/BCG teach about brand discipline
22:59 “What do you BURN for?”
27:56 Leadership Club: strategy, positioning & what it is NOT
35:17 The “open panel” discussion format
41:11 Segments, privacy & safe spaces
47:55 Translating physical experience into a digital product
49:14 Juan’s next LinkedIn post: AI replacing jobs
50:02 Closing
Guest
Juan Tejeda – Founder of Leadership Club, brand & product leader, ex McKinsey/BCG/VCG Digital Ventures.
https://www.linkedin.com/in/juanteje/
Host
Hans Albu Sanmiguel – SANMIGUEL strategy design | BURN Position®
https://www.linkedin.com/in/hans-sanmiguel/
#brandidos #branding #leadership #design #strategy
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